Precision recently teamed up with influential industry insider MM&M to host a special live webinar. Titled Pull-Through Breakthrough: How your peers are driving double-digit gains now and in ’18, the event was moderated by MM&M editor-in-chief Marc Iskowitz and led by Promotional Effectiveness’ Bruce Leavitt, executive vice president and managing partner, and Ashwin Athri, senior vice president.
In the unique webinar, Bruce and Ashwin discussed common pull-through challenges, addressed key elements of an effective pull-through plan, and presented a recent breakthrough in pull-through technology rapidly being adopted by the industry thanks to the significant share results realized with its use. Using real case studies and providing a glimpse of Precision’s proprietary Cost & Coverage Web tool and app, Bruce and Ashwin illustrated how clients achieved impressive gains in access—over 14% in just 90 days. They continued with guidance in extracting key messages for HCPs from existing data, and tips for increasing the performance and motivation of a field force.
If you missed the opportunity to benefit from attending the live webinar, don’t despair—it’s not too late! It is archived and now available on-demand. To view the webinar, just click here.
Along with the webinar, we think you may also find these items useful:
- A case study demonstrating the value of physician-tailored messaging
- The recently published article, “Your Drug Landed on a Formulary Exclusion List: Where Do You Go From Here?” from Pull-Through Breakthrough presenter Bruce Leavitt
Click here for a link to Bruce’s article in PM360 magazine, and here for the case study on improving market share.